Portfolio
I've worked with global and regional names across luxury, lifestyle, healthcare, entertainment, technology, finance, hospitality, and F&B.
Selected Work
A selection of campaigns, ideas and copy I've helped think up, write for and send out into the world.
01
Sunkist
Activation campaign
Background
An activation for Sunkist designed to make oranges feel more culturally relevant, desirable and portable in everyday life.
Insight
Accessory culture has turned cute, useful objects into status markers. People are already styling bags with charms, cases and mini objects.
Idea
Joocies: collectible orange cases that work like bag charms, so carrying a Sunkist orange feels playful, visible and social.
02
Hongkong Bank Foundation
Website rebrand and copywriting
Background
Redo the entire HBF website with rebranding and new copywriting.
Insight
The Foundation needed a digital home that could bring its community work, programs and stories together in one clearer experience.
Idea
A full website revamp supported by new copywriting, alongside social content and activation ideas for volunteer appreciation and engagement.
03
Roche
Social video
Background
Develop video assets that bring the APAC Vision Health Survey to life, creating new opportunities to engage key stakeholders across APAC on the need to prioritize vision health.
Insight
The survey data was comprehensive, but in order to easily reach stakeholders and everyday people the findings needed a format they'd actually watch and pass along.
Idea
A social video summarising the survey's key findings through animated graphics, built to travel across APAC markets.
04
Hong Kong Disneyland
Launch campaign
Background
The first ever World of Frozen was coming to HK Disneyland. We needed to create buzz for this grand opening.
Insight
We made Arendelle feel like a real tourist destination for both Hong Kongers and SEA travelers.
Idea
We invited people to travel, explore and experience the culture and offerings of Arendelle through a series of tourism-style OOH, contextual, and banner ads.
05
Tropicana
Campaign platform + hero video
Background
Campaign platform for Tropicana Twister across Vietnam and Malaysia, built to interrupt the flat, forgettable “meh” moments of everyday life.
Insight
The daily grind quietly drains the fun out of ordinary moments without people noticing, so the brand needed to behave like a playful jolt of energy rather than a passive product ad.
Idea
We introduced Juicester, a larger-than-life brand character built from Tropicana's own orange pattern, who crashes into people's “meh” moments to Make it Juicier. We brought him to life with a video where he injects some juicy fun in a tired mom's day.
Let's bring it to life and get it off the ground.
Whether you need a campaign concept, a new voice, a website rewrite or simply another brain to bounce thoughts with, tell me what you're working on.
Freelance projects, creative collaborations and interesting side quests welcome.
Get in touch
