Campaigns:
concepts & ideas
Big ideas, creative platforms, and integrated campaigns that can stretch further than one execution.
Freelance Creative + Copywriter
Where ideas find their words
I'm a Hong Kong-based creative and copywriter.
I give ideas legs and words a point of view. If you want memorable campaigns and copy people will actually pay attention to, you've found the right place.
About Me
Turning briefs into work that resonates
Hi, I'm Alexandra! I've spent nearly a decade thinking, writing and creating within the advertising world.
I've worked across big ad agencies on everything from international campaigns and brand platforms to websites, scripts, naming, and social content.
Away from client work, I'm a mom to two girls and a cat, a trained yoga teacher, and an enthusiastic starter of side projects.
More about meWhat I Do
Concepts, copy, and the bits in between.
Campaigns:
Branding:
verbal identity
Naming, voice, and personality. Finding the language and point of view that make a brand unmistakable and ownable.
Content:
scripts, social & more
Long-form scripts, punchy headlines, webcopy and social posts.
Looking for something that isn't on the list? Ask away. I like a new challenge.
My approach at a glance
Curiosity, creativity, craft.
01
Curiosity
I start with questions, not answers. If the brief isn't fully formed yet, we can shape it together.
02
Creativity
I bring a fresh perspective backed by experience, with ideas that feel unexpected and right at the same time.
03
Craft
I sweat the details across every layer — the idea, the brand, the platform it lives on, down to the last word.
Selected Work
Work that made it out of the Word Doc.
A selection of campaigns, launches and ideas I've helped think up, write for, and send out into the world.
Open Tabs
A few things I'm learning, making and thinking about beyond the brief.
Yoga, coding experiments, babywearing, and whatever else is currently taking over my mind's browser history.
See what I'm exploringHave a brief, a blank page or an idea that's almost there?
Let's bring it to life and get it off the ground.
Whether you need a campaign concept, a new voice, a website rewrite or simply another brain to bounce thoughts with, tell me what you're working on.
Freelance projects, creative collaborations and interesting side quests welcome.
Get in touch